Dropout in the Press

NFL Players and JAMS Join Forces to Create First Player-Made PB&J

NASHVILLE, Tenn., May 22, 2026 /PRNewswire/ -- JAMS PB&J today announced a partnership with NFL Players Inc., the licensing and marketing arm of the NFL Players Association (NFLPA), to create the first PB&J developed hand-in-hand with active NFL players. The collaborative line arrives in retailers nationwide this summer, joining JAMS' existing lineup at Walmart and Target.

Uncrustables Unseated: NFLPA Strikes New Partnership With Up-and-Coming PB&J Brand

The NFL and peanut butter-and-jelly sandwiches have a long, rich history. It was reported by The Athletic in 2023 that NFL teams consume a whopping 80,000 Uncrustables––the pre-packaged, crustless peanut butter-and-jelly sandwiches produced by Smuckers––each year.

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