Dropout in the Press

BRONCO ANNOUNCES NATIONWIDE ROLLOUT IN TARGET, BRINGING A MODERN TAKE ON THE CLASSIC BREAKFAST BAGEL

NEW YORK, Jan. 2, 2026 /PRNewswire/ -- Today, Bronco America's new breakfast bagel officially announces its exclusive nationwide launch at Target, rolling out with endcap placement in the frozen section across stores nationwide. Built for real life and designed for modern consumers, Bronco delivers out-of-the-house quality with true convenience, bringing real innovation to a category that has remained largely unchanged for decades.

Reviews: Rotten Taps into ‘Swicy’ Trend, Bronco Bets On Frozen Breakfast

Created by The DropOut Companies (the team behind Jams), Bronco Bagels is a newly launched line of frozen breakfast bagel sandwiches now rolling out nationally at Target. Positioned as a better-for-you option in the freezer aisle, the sandwiches highlight 15 to 20 grams of protein per serving and the absence of seed oils. The lineup debuts with Turkey Sausage Egg & Cheese and Turkey Bacon Egg & Cheese, with this review focused on the latter as it was the SKU that was supplied to us.

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