Dropout in the Press

Athlete-backed Jams takes on peanut butter and jelly, protein craze

Jams, a new company created by 26-year-old Connor Blakley, launched Monday and hopes to take on Smucker’s Uncrustables as the next locker room and lunch box staple. Like Uncrustables, the sandwiches fall in the frozen foods category.Backed by names like U.S. soccer legend Alex Morgan and NFL Pro Bowlers C.J. Stroud and Micah Parsons, Jams will be available exclusively at 3,000 Walmart stores nationwide. Uncrustables has dominated the market with a near PB&J monopoly, but Blakley is hoping to differentiate his products by appealing to health-conscious consumers.

JAMS LAUNCHES NATIONALLY IN WALMART, BRINGING A FRESH TAKE ON THE CLASSIC PB&J TO STORES ACROSS AMERICA

NEW YORK, July 14, 2025 /PRNewswire/ -- Today, the revolutionary reinvention of the classic peanut butter and jelly sandwich, Jams has officially announced its exclusive nationwide launch in partnership with leading retailer Walmart. The protein packed and health-forward snack will roll out in over 3,000+ stores across the United States starting on Monday, July 14th. Created by Nashville based consumer products house The DropOut Companies, Jams delivers everything you love about a PB&J, without the weird ingredients.

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