Dropout in the Press

Chicago Bears QB Caleb Williams shares official news involving NFLPA

JAMs has secured an official partnership with the NFL Players Association (NFLPA). This marks a major win for the new peanut butter and jelly sandwich brand co-owned by Chicago Bears quarterback Caleb Williams. The agreement designates JAMs as the NFLPA’s exclusive official PB&J snack. It will be available in every NFL locker room starting this season, replacing Smucker’s Uncrustables.

NFL Players and JAMS Join Forces to Create First Player-Made PB&J

NASHVILLE, Tenn., May 22, 2026 /PRNewswire/ -- JAMS PB&J today announced a partnership with NFL Players Inc., the licensing and marketing arm of the NFL Players Association (NFLPA), to create the first PB&J developed hand-in-hand with active NFL players. The collaborative line arrives in retailers nationwide this summer, joining JAMS' existing lineup at Walmart and Target.

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