Dropout in the Press
Pat McAfee to join PB&J brand Jams as co-owner
Pat McAfee has made his first food and beverage investment, joining PB&J brand Jams as a co-owner. The partnership gives the ESPN personality and host of “The Pat McAfee Show” a leadership position with the brand, which launched in July 2025 and has nationwide distribution at Walmart and Target.
Jams vs. Uncrustables: We Taste-Tested Both Frozen PB&Js—and the Winner Surprised Us
There are few sandwiches more universally loved than a classic peanut butter and jelly. It was my favorite thing to pull out of my lunchbox as a kid, and now it’s one of the first things my own kids ask for.
[Exclusive] LesserEvil Co-Founder Joins Dropout Companies as CEO
Dropout Companies, the parent company of fast-growing frozen challenger brands Jams and Bronco Breakfast Bagels, has named LesserEvil co-founder Andrew Strife as its CEO.
Chicago Bears QB Caleb Williams shares official news involving NFLPA
JAMs has secured an official partnership with the NFL Players Association (NFLPA). This marks a major win for the new peanut butter and jelly sandwich brand co-owned by Chicago Bears quarterback Caleb Williams. The agreement designates JAMs as the NFLPA’s exclusive official PB&J snack. It will be available in every NFL locker room starting this season, replacing Smucker’s Uncrustables.
NFL Players and JAMS Join Forces to Create First Player-Made PB&J
NASHVILLE, Tenn., May 22, 2026 /PRNewswire/ -- JAMS PB&J today announced a partnership with NFL Players Inc., the licensing and marketing arm of the NFL Players Association (NFLPA), to create the first PB&J developed hand-in-hand with active NFL players. The collaborative line arrives in retailers nationwide this summer, joining JAMS' existing lineup at Walmart and Target.
Uncrustables Unseated: NFLPA Strikes New Partnership With Up-and-Coming PB&J Brand
The NFL and peanut butter-and-jelly sandwiches have a long, rich history. It was reported by The Athletic in 2023 that NFL teams consume a whopping 80,000 Uncrustables––the pre-packaged, crustless peanut butter-and-jelly sandwiches produced by Smuckers––each year.
Move over, Uncrustables. There’s now an official PB&J sandwich for NFL players — and it’s not the longtime favorite.
The NFL Players Association has a new official peanut butter and jelly sandwich, and Uncrustables are out. Somebody should check on the Eagles locker room. On Tuesday, the NFLPA announced its first licensing agreement in the food and nutrition category: JAMS peanut butter and jelly sandwiches. The announcement sent shock waves through social media as Smuckers’ Uncrustable sandwiches have long held a PB&J monopoly in NFL locker rooms. In 2023, The Athletic found that NFL teams go through at least 80,000 Uncrustables a year — and the Eagles are no exception.
Move aside, Uncrustables. Ohio native releases new spin on classic PB&J backed by athletes
Ohio-based Smucker's and its Uncrustables brand of pre-made peanut butter and jelly sandwiches may have some competition, thanks to one Ohio native's latest idea. Cleveland native Connor Blakley founded Jams, which his company describes as "the revolutionary reinvention of the classic peanut butter and jelly sandwich," and it's available in the freezer aisles of more than 3,000 Walmart stores nationwide, according to a news release.
Jams now available at Target
This launch is the latest step in JAMS’ nationwide growth, as the brand continues setting a new standard for what it means to truly over deliver value to customers
Jams Peanut Butter Sandwich, High-Protein PB&J Alternative, Arrives At Walmart | Details
The classic PB&J just got a high-protein upgrade. The new Jams peanut butter sandwich is now available at over 3,000 Walmart stores and online, offering 10g of protein with no seed oils, high-fructose corn syrup, or artificial dyes. Made with real fruit jelly, it's being positioned as a cleaner, healthier alternative to Uncrustables.
New protein PB&J Jams, backed by Alex Morgan and pro-athletes, hits Walmart stores nationwide
The peanut butter and jelly sandwich needs no introduction, but a new brand, Jams, is tapping into the trend of high-protein snacks and reinventing the simple recipe in hopes of capturing a new health-driven demographic of eaters.
Jams, the Protein PB&J Company Backed by Alex Morgan and C.J. Stroud, Launches Exclusive Partnership with Walmart
It’s Peanut Butter Jelly Time! Jams, a new crustless PB&J company, just launched an exclusive, nationwide partnership with Walmart on Monday, July 14. Founded by 26-year-old entrepreneur Connor Blakley, these protein-rich sandwiches are equipped with 10 grams of protein and can be found in the frozen section in over three thousand Walmart locations across the U.S.
Jams Are the New Protein-Packed Uncrustables Alternative
The ever-nostalgic peanut butter and jelly sandwich is getting a protein-packed upgrade — 10 grams to be exact. New company Jams just released a fresh take on the crustless PB&J, with its version of the classic sandwich available in the frozen section at Walmart stores across the U.S. as of July 14.
Walmart selling Cleveland-natives’ new take on PB&J
(WJW) – Walmart has picked up a new take on the classic peanut butter and jelly sandwich, and according to a press release, at the helm of the idea sits Cleveland-native Connor Blakley, a marketing guru who reportedly got his start when he was just a teen.
Jams takes on Uncrustables with 40% more protein and less sugar
A couple of years ago, we saw the functional brand Chubby Snacks take a swing at Uncrustables with a better-for-you version of the nostalgic snack that was absolutely delicious and much lower in sugar. It didn’t have that extra protein spin we like to see, but it was intriguing nonetheless. A fresh new name has just hit the scene called Jams, and it has put the muscle-building macro in the name of its star product, Protein PB&J.
JAMS LAUNCHES NATIONALLY IN WALMART, BRINGING A FRESH TAKE ON THE CLASSIC PB&J TO STORES ACROSS AMERICA
NEW YORK, July 14, 2025 /PRNewswire/ -- Today, the revolutionary reinvention of the classic peanut butter and jelly sandwich, Jams has officially announced its exclusive nationwide launch in partnership with leading retailer Walmart. The protein packed and health-forward snack will roll out in over 3,000+ stores across the United States starting on Monday, July 14th. Created by Nashville based consumer products house The DropOut Companies, Jams delivers everything you love about a PB&J, without the weird ingredients.
Athlete-backed Jams takes on peanut butter and jelly, protein craze
The classic peanut butter and jelly sandwich is getting a modern day upgrade and backing from some top athletes. Jams, a new company created by 26-year-old Connor Blakley, launched Monday and hopes to take on Smucker’s Uncrustables as the next locker room and lunch box staple. Like Uncrustables, the sandwiches fall in the frozen foods category.
iCarly T-Bo actor resurfaces as breakfast bagel brand goes viral on TikTok
BooG!e, the actor best known for portraying T-Bo on Nickelodeon’s iCarly, has reemerged in the public eye after more than a decade, drawing viral attention on TikTok for launching his own breakfast bagel business.
BRONCO ANNOUNCES NATIONWIDE ROLLOUT IN TARGET, BRINGING A MODERN TAKE ON THE CLASSIC BREAKFAST BAGEL
NEW YORK, Jan. 2, 2026 /PRNewswire/ -- Today, Bronco America's new breakfast bagel officially announces its exclusive nationwide launch at Target, rolling out with endcap placement in the frozen section across stores nationwide. Built for real life and designed for modern consumers, Bronco delivers out-of-the-house quality with true convenience, bringing real innovation to a category that has remained largely unchanged for decades.
Reviews: Rotten Taps into ‘Swicy’ Trend, Bronco Bets On Frozen Breakfast
Created by The DropOut Companies (the team behind Jams), Bronco Bagels is a newly launched line of frozen breakfast bagel sandwiches now rolling out nationally at Target. Positioned as a better-for-you option in the freezer aisle, the sandwiches highlight 15 to 20 grams of protein per serving and the absence of seed oils. The lineup debuts with Turkey Sausage Egg & Cheese and Turkey Bacon Egg & Cheese, with this review focused on the latter as it was the SKU that was supplied to us.
Bagel company Bronco launches products at Target
NEW YORK — Bronco, a subsidiary of the DropOut Companies specializing in bagel products, has entered into an exclusive partnership with Target.
Bronco America’s debuts breakfast bagels
NEW YORK — The DropOut Companies is launching a line of frozen breakfast bagels under its Bronco America’s brand. The bagels are available in such varieties as turkey sausage, egg and cheese with 21 grams of protein, and turkey bacon, egg and cheese with 15 grams of protein.
Athlete-backed Jams takes on peanut butter and jelly, protein craze
Jams, a new company created by 26-year-old Connor Blakley, launched Monday and hopes to take on Smucker’s Uncrustables as the next locker room and lunch box staple. Like Uncrustables, the sandwiches fall in the frozen foods category.Backed by names like U.S. soccer legend Alex Morgan and NFL Pro Bowlers C.J. Stroud and Micah Parsons, Jams will be available exclusively at 3,000 Walmart stores nationwide. Uncrustables has dominated the market with a near PB&J monopoly, but Blakley is hoping to differentiate his products by appealing to health-conscious consumers.
JAMS LAUNCHES NATIONALLY IN WALMART, BRINGING A FRESH TAKE ON THE CLASSIC PB&J TO STORES ACROSS AMERICA
NEW YORK, July 14, 2025 /PRNewswire/ -- Today, the revolutionary reinvention of the classic peanut butter and jelly sandwich, Jams has officially announced its exclusive nationwide launch in partnership with leading retailer Walmart. The protein packed and health-forward snack will roll out in over 3,000+ stores across the United States starting on Monday, July 14th. Created by Nashville based consumer products house The DropOut Companies, Jams delivers everything you love about a PB&J, without the weird ingredients.
Jams Are the New Protein-Packed Uncrustables Alternative
The ever-nostalgic peanut butter and jelly sandwich is getting a protein-packed upgrade — 10 grams to be exact. New company Jams just released a fresh take on the crustless PB&J, with its version of the classic sandwich available in the frozen section at Walmart stores across the U.S. as of July 14. Per Jams, a company founded by 26-year-old entrepreneur Connor Blakley, the sandwich is a bite into “everything you love about a PB&J, without the weird ingredients.”
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